Rolex Datejust

Since its debut in 1945, the Rolex Datejust has stood as an unparalleled icon in the world of horology. It was the first self-winding wristwatch to display the date through a window on the dial—a revolutionary feature that became a signature of the brand. More than a timepiece, the Datejust is a symbol of achievement, a testament to refined taste, and a legacy of impeccable craftsmanship passed down through generations.

Crafted for Perfection

The Datejust’s distinctive aesthetic is a masterclass in design. The fluted bezel, meticulously crafted from precious metals, catches the light from every angle, creating a dazzling corona of brilliance. It is paired with the legendary Jeweler’s Five-Piece Link Jubilee bracelet, designed specifically for the Datejust for unparalleled comfort and style. The dial, available in a spectrum of colors and precious materials, is a canvas of elegance, protected by a scratch-resistant sapphire crystal.

Uncompromising Precision

At the heart of the Datejust beats a Superlative Chronometer-certified Perpetual movement, a self-winding mechanical movement entirely developed and manufactured by Rolex. Its precision is on the order of -2/+2 seconds per day, a standard that exceeds the industry’s strictest criteria. The movement is protected by the virtually indestructible Oyster case, a masterpiece of corrosion-resistant 904L Oystersteel that is guaranteed waterproof to 100 meters (330 feet).

The Signature Cyclops Lens

The Datejust’s most recognizable feature is the Cyclops lens at 3 o’clock. This patented innovation, magnifying the date 2.5 times, was a world-first and remains a hallmark of Rolex’s commitment to legibility and functional design.

A Legacy on Your Wrist

Whether you choose the classic 36mm or the contemporary 41mm model, the Rolex Datejust is more than an instrument to tell time—it is a piece of history. It is the watch for those who have arrived, who appreciate the fusion of tradition and innovation, and who seek a timepiece that will never go out of style.